The Importance of Indoor Climate in Trade Shows

With promising opportunities for both parties, trade shows are vital for both exhibitors and visitors. Visitors can learn about the latest industry developments while companies use the events for customer acquisitions and product presentations.

The Importance of Indoor Climate in Trade Shows.

Image Credit: OTT HydroMet

However, surprisingly, the real benefits of trade shows can only be fully realized if the local climatic conditions are optimal.

What makes trade show events so popular with businesses and consumers?

The classic trade fair is and remains one of the most effective marketing and sales instruments, despite the modern diversity of different channels.

Direct face-to-face communication is, above all, an essential strength of trade fair events in this context. Potential customers can be reached through this medium on an emotional level far better than they can through a personal conversation. This connection also makes it much easier for exhibitors to acquire customers.

There is also a unique atmosphere at trade fairs, which significantly increases the customer’s willingness to both talk and buy. Nowadays, a visit can be a real experience for many entrepreneurs and customers, especially since the presentation and interaction options at trade fairs are ever more extensive. This means that events are becoming increasingly attractive for both customers and exhibitors.

Why is the indoor climate so crucial to an exhibition’s success?

Climate conditions must be optimal for the best trade show atmosphere. Though it might sound surprising, the weather can influence the general mood of the visitors and exhibitors in different ways. The most important factors of the climate composition are, in principle, temperature, humidity and illumination.

Temperatures that are too cold trigger an uncomfortable bodily response, whilst temperatures that are too high will quickly see crowds dispersing outdoors.

Dry air is a negative factor in terms of humidity. A high dryness can irritate the guests’ constitutions, particularly their eyes and mucous membranes, which can negatively affect the overall mood. If the trade show is well lit, through illuminations or windows, it will prevent guests from becoming too tired.

How can indoor climate be measured?

In terms of climatic conditions, the first optimization measure should be a comprehensive analysis of the actual conditions. The influencing factors can be recorded numerically with the help of indoor climate measurement devices, which can simplify the identification of any climate issues significantly.

When it comes to taking these measurements, the industrial measuring devices from Lufft are ideally suited to provide accurate readings. Accurate climate monitoring includes temperature and humidity measuring devices, as well as technology like data loggers and evaluation software.

Many measuring instruments also have an analysis function for the chemical composition of the air, in addition to temperature, lighting and humidity. In this particular context, it is most relevant to record the CO2 values. Both a data logger and a measurement device, the Lufft OPUS20, can perform several of the mentioned tasks simultaneously.

Influencing the Indoor Climate at Trade Fairs

At trade shows, the aim of climate control is to keep the optimum conditions stable. It is important for portable exhibition booths to be both continuously supplied with fresh air as well as being kept at a pleasant temperature.

High-performance heating and air conditioning systems are therefore necessary to accomplish these tasks. The plants must continue to work as efficiently as possible to keep energy costs in check and regulate influencing factors, typically working together with fully automated control systems that regulate the system on the basis of the actual recorded data. 

It is also important to keep climate control hidden discretely from visitors – both the system itself and the associated cables – as this could impact the visitors’ perception of the venue.


It is always best to keep the indoor climate system discretely tucked away from visitors. To achieve optimal temperature without clearly displaying the system, measurement devices are essential for climate control. If you have questions about indoor measurement devices, contact OTT HydroMet about its product range.

This information has been sourced, reviewed and adapted from materials provided by OTT HydroMet.

For more information on this source, please visit OTT HydroMet. Lufft is one of OTT HydroMet's strong brands for professional environmental monitoring.


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