BinMaster Sensors and Technologies LLC (BST™), a leading U.S. manufacturer of level, weight, hydrological, and environmental monitoring technologies, has appointed Julie Foral as Director of Marketing.
Julie Foral, Director of Marketing, BinMaster Sensors and Technologies LLC. Image Credit: BinMaster Sensors and Technologies LLC
Foral joins the BST team with more than 15 years of strategic marketing leadership, driven by knowledge of product management, sales and operations, and solutions-focused marketing communications in the global agriscience market.
Her key responsibilities will involve the development and implementation of new marketing initiatives. Foral will also spearhead innovative product launches and streamline coordination between the sales, business development, and marketing teams for strategic alignment across the company’s global markets, including agricultural, industrial, and environmental applications.
Foral will lead marketing initiatives for the full suite of BST brands: BinMaster level controls and inventory management software; Senix ultrasonic sensors for liquid level and distance measurement; BinTrac load cell systems; MicroZone™ automated heat controls for the swine industry; Stevens Water Monitoring, Inc. hydrological and meteorological monitoring technologies; and POGO TurfPro soil moisture probes for efficient turf management.
“BinMaster has established a strong foundation of technical expertise and customer-focused innovation,” Foral said. “I’m excited to help lead the next chapter of growth by strengthening the BST brands, expanding awareness of our industry-leading solutions, and connecting customers with the technologies that meet their day-to-day operational needs.”
Foral, a Nebraska native, will collaborate closely with team members at the BST office in Lincoln, Neb., as well as its additional locations in Mankato, Minn. and Portland, Ore., to support promotion across the company’s key industries: agronomy, cement production, plastics manufacturing, food and beverage processing, mining, bioenergy generation, scientific research, and environmental monitoring and management.
“As BST continues its path of growth – in both a physical and literal sense – having a skilled, strategy-driven marketing leader at the center of it all is key,” said Scott Hudson, CEO, BinMaster Sensors and Technologies. “Julie’s industry expertise and lifelong-learning outlook fit that description to a tee. We are looking forward to seeing her ideas manifest into campaigns that deliver tangible results and elevate our shared mission of future-forward innovation.”