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Sleep Number Launches Revolutionary New Smart Bed that Helps Consumers Sleep Better

Sleep Number, the world’s leader in sleep innovation, today announced the launch of the it™ bed, a revolutionary new smart bed that combines dual adjustability, sleep knowledge and connectivity for better sleep. The “it bed” will be available at Sept. 19. The innovative “it bed” is delivered directly to doorsteps and compressed into a sleek box – but that is where similarities to bed-in-a-box brands end.

The "it bed" by Sleep Number is packed full of technology for smarter, connected sleep. It can be adjusted on each side, includes biometric sensors for tracking sleep, and connects to health and fitness apps to help optimize wellness. (Photo: Sleep Number)

Designed for today’s connected lifestyles, the “it bed” is adjustable on each side and packed full of technology that helps consumers sleep better, and was the recipient of four technology and innovation awards at CES® 2016. And all these benefits come at great value – $1,099 for a queen. Sleep Number developed the new “it bed” brand for first-time bed buyers and digitally savvy individuals who recognize that quality sleep is essential to their life.

“Your phone is smart, your TV is connected and your car has integrated apps; now it’s time technology helped people sleep better. We are redefining what people should expect from their bed,” said Shelly Ibach, president and chief executive officer, Select Comfort. “The ‘it bed’ delivers an effortless buying and sleep experience. With this new brand, we are excited to offer the individualized benefits of a Sleep Number bed to a whole new generation of customers.”

Sleep Number has a strong track record of bringing to market innovations that disrupt the mattress industry. Contrasting sharply with conventional, one-size-fits-all mattresses, the “it bed” features smart technology to improve sleep quality:

  • Adjustable comfort – Unlike ordinary static mattresses, the bed’s foam-filled air chambers adjust to each individual’s idea of comfort and are controlled with a smartphone app. The bed contours to the neck, shoulders, back, and hips, cushioning and supporting the entire body for improved spinal alignment.
  • Sleep tracking – Integrated within the bed’s adjustable comfort are biometric sensors that track sleep. SleepIQ® technology continuously gathers hundreds of readings per second, monitoring sleep-critical variables (heart rate, motion and breathing), and a proprietary algorithm delivers a personal SleepIQ® score each night, which indicates sleep quality.
  • Connectivity – Through the SleepIQ® app, the “it bed” connects with leading health, fitness and sleep environment apps – including Fitbit®, Nest Learning Thermostat™, MapMyRun™ and Withings Health Mate™ – to show a holistic view of how lifestyle choices may affect sleep.

Over time, SleepIQ technology learns each person’s comfort preferences, understands how physical activity and sleep environment affects their sleep quality, and offers personalized insights for a better night’s sleep.

“Not all sleep is created equal,” said Annie Bloomquist, senior vice president and chief product officer at Select Comfort. “By tracking and managing sleep-critical biometric data – and simultaneously connecting to popular health, home and environmental apps – the ‘it bed’ is the future of sleep.”

The “it bed” by Sleep Number can be purchased at, with doorstep delivery in five business days in a range of sizes:

Size Price
Twin $799
Twin XL $899
Full $999
Queen $1,099
King $1,499
California King $1,499

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