Adtile Technologies, creators of the award-winning Motion Ads® for smartphones and tablets, announce today Adtile 360®, an immersive video experience that can let users view a virtual space by using the mobile device as a window into a virtual world and simply moving the device through space to look around.
Adtile's Motion Technology not only offers the highest quality motion processing and 360º video solutions available for smartphones and tablets, but it works on almost any device--regardless of the browser--making it the most scalable 360º video technology available on the market today.
Adtile's Motion Technology makes sure interactions--such as rotating the device, pitching the device, tilting the device--are as smooth and as seamless as possible, with near-zero latency. Accurate orientation and motion processing are accomplished by combining outputs from three sensors: the accelerometer, the gyroscope and the magnetometer, which are embedded directly into Adtile 360 to create a one of a kind motion accuracy, quality and scale not seen before in 360º videos on mobile browsers.
Based on Five Years of Research & Development
The Adtile 360 video player leverages more than five years of research in motion computing on mobile web browsers. This is embodied in Adtile's motion utilities, the MotionStack™. The MotionStack has been built from the bottom up on a foundation of science, knowledge of human motion behavior, and fine-tuned design patterns. This has led to a product that delivers predictable high-quality results with wide compatibility across all types of mobile devices and browsers.
Adtile 360 incorporates an emoji and graphic interaction element to the 360º video space. Now users can place emojis, animations, or specific graphics into the video by simply tapping the screen. This feature allows users to engage emotionally with the video, adding their own personal creative decisions to the 360 experience.
Beautiful Creative in Minutes with High Quality & Scale
Adtile's Motion Store gives media outlets and creative agencies access to a self-serve and fully editable Adtile 360 video template that has proprietary design guidelines and creative asset requirements. Once you've finalized your 360 video design, the Motion Store generates a responsive build for iOS and Android. You can then request standard mobile Web and/or MRAID tags for any major ad server with the Adtile analytics automatically baked right in. Adtile 360 can be served as an interstitial, expandable, or in other custom formats.
"The appeal of 360° videos is that they put you smack in the center of the action. The user is no longer a passive observer, but actively in charge of the medium. That is an extraordinary gift to give to the user and a dynamic vehicle for brands to tell beautiful stories," said Nils Forsblom, CEO and founder of Adtile Technologies. "Adtile 360 has the potential to help companies open the doors to new levels of engagement for developers, media outlets, advertisers, and most importantly to the consumers."