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Blast Motion and EASTON Introduce First-Ever Precision Swing Motion Sensor

Easton Baseball/Softball, a leading manufacturer of baseball and softball equipment, in partnership with Blast Motion, today launched the EASTON Power Sensor, the brand's first-ever precision swing motion sensor to help players of all abilities hit with more power and efficiency.

Easton Power Sensor

The EASTON Power Sensor slips over the knob of any baseball or softball bat and has been designed to capture highly accurate swing metrics and deliver advanced performance analysis. Weighing in at just 7.7 grams, the EASTON Power Sensor utilizes Bluetooth wireless technology to capture and store a wide-range of 3D data, including time to contact, swing speed, energy transfer, bat path, power, overall efficiency and much more.  All of these factors combine to provide a player with their Blast Factor, a 1-100 score that shows a player's overall swing performance and is a simple way to compare and coach proper mechanics.

"Whether it's kids, parents or coaches, today's consumers want instantaneous information to elevate their game," said Todd Harman, Executive Vice President, Easton Baseball/Softball.  "We're proud to deliver to baseball and softball enthusiasts our new EASTON Power Sensor that provides personalized swing biomechanics data, instant feedback to make real-time improvements and Blast Motion's patented video integration for playback and sharing."

The EASTON Power Sensor was developed in exclusive partnership with Blast Motion, a leader in motion capture and analysis technology. Based in Carlsbad, California, Blast Motion is defining the future of personalized motion capture technology. By leveraging Blast Motion's patented Smart Video Capture™ and adaptive slow-mo technology, the EASTON Power Sensor intelligently combines video and swing metrics to create a powerful new swing analysis tool that automatically detects a player's swing and clips the video to create a series of video highlights. No user editing or playback intervention is required to experience this groundbreaking functionality.

"With the launch of the EASTON Power Sensor, we're excited to offer the marketplace an industry leading baseball and softball solution that leverages Easton's extensive swing analysis knowledge and expertise," said Roger Weingarth, President and COO of Blast Motion. "This release accelerates our ability to put game changing technology in the hands of players at all levels."


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