MagnaChip Begins Shipping of Hall Effect Magnetic Direction Sensor MXG2320 in China

MagnaChip Semiconductor Corporation ("MagnaChip"), a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products, today announced that it is now shipping its e-Compass sensor (MXG2320) in China to a major smartphone manufacturer that is targeting mobile markets in China and India.

MagnaChip's MXG2320 e-Compass product is a Hall effect magnetic direction sensor. The MXG2320 supports high resolution (0.6uT/bit) at low voltage (1.8V/3.3V) and is well-suited for mobile applications because of its small die size (1.2mmX1.2mm). The e-Compass design win in China is recognition of MagnaChip's mixed-signal design and manufacturing expertise and reflects the potential for future design-win opportunities for its entire line of sensor products.

In addition to the MXG2320, MagnaChip is in the final development stages of a buffer-embedded, e-Compass sensor with the smallest footprint (1.2mmX0.8mm) currently available in the market. This product is now undergoing beta testing and is being evaluated for use by a major smartphone manufacturer.

The e-Compass has become an essential part of mobile device applications and has now found its way into new applications such as virtual reality, indoor navigation and drone control. An e-Compass sensor interprets compass direction through the detection of the earth's magnetic polar fields.

"MagnaChip has been developing e-Compass and other sensor products for mobile applications as part of its strategy to target emerging growth markets," said YJ Kim, CEO of MagnaChip Semiconductor. "I am very pleased to say that this e-Compass design win is very significant because it marks the beginning of our expansion into the China mobile market with our line of sensor products."

Source: http://www.magnachip.com/

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