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Fujifilm Unveils Camera Line at CES 2011

Fujifilm introduces a new range of digital cameras the HS20EXR and F550EXR. The HS20EXR and F550EXR incorporate a 16MP EXR-CMOS sensor and EXR processor.

They also feature a Wide Dynamic Range for contrast lighting conditions, and High Sensitivity for shooting in dimly lit environments. The wide dynamic range will help photographers retain highlight and shadow detail. Both cameras feature RAW capture, 1080p HD video capability, and motion panorama.


The H20EXR comes with 30x wide-angle zoom lens that can be adjusted manually. The lens has super-macro capability to help shoot movies at speeds up to 320fps. It incorporates a tilting LCD and hot shoe with TTL flash metering. The company will also provide two matching electronic flash units. An eye sensor automatically moves between the optical viewfinder and rear LCD.

The F550EXR is a tiny camera with 15x zoom covering the 24-360mm range. It has built-in GPS, and can store 500,000 locations and points of interest. It can shoot at high speed to capture 11 frames per second at 8MP.

Also part of the new line, are two adventure cameras available in green, blue, orange and black. The XP20 is shock resistant to 1.5 metres, water resistant to five metres, and can withstand cold weather up to -10°C. It is also dust and sand-proof. It incorporates a 14MP sensor, 5x wide-angle zoom lens and 2.7-inch scratchproof LCD. Pictures can be quickly uploaded to social networking sites. It can edit movies, show feature films, recognize scenes, focus automatically, and can stabilize picture quality with in-built sensors. The GPS facility enables geo-tagging of photographs.

The Z90 features a three-inch touch screen LCD. A touch on the LCD portion showing the subject to be photographed helps the camera to focus and take a photo. It has a 5x wide-angle inverted zoom lens, all other features match those of XP20.


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