Arbitron Inc.

Address
575 Fifth Avenue, 22nd Floor, Suite #2
New York
NY, 10017
United States
Phone: 1 (212) 887-1400
Fax: 1 (212) 887-1375
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Arbitron Inc. is a media and marketing research firm serving the media as well as advertisers and advertising agencies in the United States. They developed Portable People Meter (PPM) is a research technology that enables multiple media to be measured electronically, passively and simultaneously from the same survey respondent. The PPM “hears” an inaudible code that is embedded in the audio stream of audio and video programming, including television programming, radio programming, and cable network programming. The meter is equipped with a motion sensor that allows Arbitron to monitor when the meter has been carried by the respondent.

Primary Activity

Provider of Motion Sensors in Portable People Meter (PPM).

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