Image Sensing Systems Enters Distribution Agreement with trafficnow

Image Sensing Systems. Inc., the world-leading developer of above-ground detection and information management solutions for the Intelligent Transportation Systems (ITS) sector; and trafficnow®, an innovative provider of Bluetooth sensors for traffic management, announced today that they completed a distribution agreement for Image Sensing Systems to sell trafficnow’s DeepBlue Sensor® in most of North America and parts of the Middle East.

This partnership will allow customers to leverage Image Sensing Systems (ISS) RTMS® radar detection technology and trafficnow’s DeepBlue Sensor. The combination of these sensors, provides a complete picture of traffic information by being a big data source for up to 12 lanes of continuous traffic.

“ISS works diligently to identify innovative technologies that complement our technology portfolio and Bluetooth is a dynamic addition,” said Dan Skites, Highway General Manager, for Image Sensing Systems. “As traffic continues to grow and travel times increase, the motoring public is getting frustrated and demanding that travel information is available.& Traffic management professionals can now rely on the most accurate real-time data and analytics.”

The RTMS Sx-300 provides the point information such as volume, occupancy, speed and classification and the DeepBlue Sensor provides the spatial information such as travel time and origin/destination matrix. The data from these two sensors will provide real-time travel time information, allowing drivers to make smart travel decisions to help reduce their commute and keep traffic flowing.

“More than just a partnership between two global players in the ITS market, this is a partnership between spatial information and point information; it’s about getting the full picture of the traffic situation in up to 12 lanes from the side of the road,” said Robert Nordentoft, General Manager at trafficnow.

Image Sensing Systems will be featuring the RTMS Sx-300 and the DeepBlue Sensor at upcoming industry meetings and exhibitions. For more information, visit


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