Schrader International Launches EZ-sensor Tire Pressure Sensor

Schrader International has recently launched a tire pressure sensor named EZ-sensor at the Global Tire Expo 2010. The sensor is created in such a way that it can integrate with the existing tire pressure monitoring systems (TPMS) of the vehicles.

The tools available in the market such as SPX's OTC Tire Pressure Monitor Kit, Schrader ‘s 21230 Diagnostic Tool and Bartec USA’s Wheelrite TECH400 can be used to program the EZ-sensor.

Schrader’s global vice president of sales and marketing, Carl Wacker, stated that the company has understood the problems of its clients serving in the aftermarket. One of the problems was the capability to have non- obsolete stock. The tire dealer cannot not determine the model or make of automobiles that would come to the shop even if he has 100-plus SKUs, he added. The company then found that the best solution is to provide sensor that uses the tools already available with the dealers.

Wacker further said that the company also understood a problem in the fitment as there are snap-in, clamp-on and banded devices  available in the market. These reasons provoked the company to produce EZ-sensor, which is suitable and programmable for both snap-in and clamp-on devices, he said. The EZ-sensor is mainly suitable for smaller tire dealers, who are not willing to stock a huge number of sensors, he concluded.


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