The report titled GPS Navigation and LBS Market in North America 2010-2014 has been added by Research and Markets to its catalogue.
Developments in navigation applications have been attributed to the growth factor of the market segment. The North American GPS Navigation and Location-Based Services (LBS) market has also experienced the latest developments in mobile mapping technologies. The report also indicates that the challenges and threats faced by players in the LBS and GPS navigation markets is the privacy factor and the surging costs of the access devices.
The analysis of the markets by TechNavio Embedded Systems reports that GPS technology enables for accurate mapping in brief timeframes and has been attributed to the reduction in both labor and equipment costs. In addition to the reduction of time and saving costs, analysts report that the GPS functionality remains unaltered in any weather changes and challenges such as low sunlight, rain and winds.
The report also indicates the convergence of GPS technology with Wi-Fi and Bluetooth, to provide advanced GPS navigation and LBS services. The development of feature-rich multifunctional GPS devices is also a contributing factor for the steadily growing markets.
The key vendors of the LBS and GPS navigation markets mentioned in the report include Mio Technology, Garmin, Magellan and TomTom NV. An in-depth study of the vendor and market landscape along with a SWOT analysis of the players has also been provided in the report.