May 13 2010
Research and Markets has recently announced the inclusion of the ‘North American Tire Pressure Monitoring Systems (TPMS) Aftermarket’ report from Frost & Sullivan to their offering.
Research Service provides an analysis of this market. The market engineering analysis has sized the aftermarket through the revenues and units for 2009 and offers forecast information up to 2016. It evaluates the competitive scenario and 2009 market shares for major participants and dwells on factors responsible for their possible revenue market share positions. Major factors are strategic alliances and positioning of competitors, analysis of distribution channels and their evolution during the forecast period and the manner in which aftermarket penetration is influenced by OE suppliers.
The anticipated launch of multiapplication sensors by Schrader which can work with various TPMS modules, VDO (Q3 2010), Pressure Pro (Summer 2010) as well as nonaftermarket initiatives of Lear and Pacific is likely to shift the competition in the market by a large extent by 2014, with VDO and Schrader capturing higher share.
The behaviors and preferences of customers vary according to the vehicle model, trim and make. Prior research conducted by Frost & Sullivan illustrates that luxury vehicle owners and Japanese and German vehicles have better OE loyalty and dealership loyalty. This implies a major share of Beru and Pacific can be shifted to other aftermarket vendors, a -60% of present shares are likely to be loyal to OE brand.
Source: http://www.researchandmarkets.com