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Fluidwell Group Announce New Sales Office in UK

The Fluidwell Group of The Netherlands are pleased to announce the opening of their new sales office in the UK, which will be fully supported by two new local strategic distribution partners - icenta Controls Ltd. and Stream Measurement Ltd.

This initiative offers improved regional sales support to local users of Fluidwell indicators, instrumentation and remote monitoring. Following the opening of Fluidwell Asia in Australia in 2011, and Fluidwell Inc. in the USA in 2012, the new UK sales office is the latest development in an ongoing worldwide expansion program for the company.

Improved customer support

Eric Rath, Managing Director of the Fluidwell Group in The Netherlands, confirms that “customers of Fluidwell, both new and existing, will benefit immediately from the wealth of experience provided – with the advantage of an increase in their UK cover, making Fluidwell products local to all of our customers. Eric adds, “The local presence with technical sales support together with a more attractive price offering, emphasizes Fluidwell’s commitment to increasing its UK focus”.

Process instrumentation. Image credit: Fluidwell Group.

Combined experience

Distribution partner icenta Controls is already well known to Fluidwell customers in the UK as its local flow and level detection instrumentation partner.  With its broad process instrumentation background, icenta is the perfect choice to handle the Fluidwell displays range, with a focus on power generation, oil & gas, energy and environmental industries.

“Expanding the icenta portfolio to include Fluidwell displays and indicators complements our existing flow and level activities; it will provide existing customers with a comprehensive package and open up significant new business opportunities.  A combination of the successful F-Series and the DIN panel mount indicator series, Fluidwell instrumentation and our extensive industry experience brings real added value to our customers”, says Paul Gentle, General Manager of icenta.

“We are proud to be chosen as a key UK distribution partner for Fluidwell and are looking forward to making this new challenge a great success for both icenta, Fluidwell and all our customers!”

Stream Measurement Ltd is one of UK’s leading flow meter manufacturers with a heritage established over 80 years. Stream will be utilising their technical product expertise to supply the full range of Fluidwell indicators and controllers (focussing on the process and petrol industries) along with Fluidwell’s remote monitoring solutions, branded as ProcessMonitor. “We have been using Fluidwell products for over six years and combining the indicators with the ProcessMonitor solution is a very logical one”, comments Andy Maber Director of Stream Measurement Ltd, “with the recent launch of the new DIN panel mount D-Series and more new products due to be released soon this is a very exciting time to be involved in the Fluidwell and ProcessMonitor ranges”

Double benefits

“These changes bring our customers double good news. With Fluidwell closer to the market, we are better placed to hear the direct feedback from our customers, using this market intelligence to enhance and develop exciting new products for the future”, continues Eric Rath, “for this reason the new UK structure is active immediately”.


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